A Simple Idea
WorkSimple began with a simple idea – what if there was a way to measure people on actual results and work. And Social Goals was born.
We decided to create the industry’s first social performance platform based on actual work and social goals that happen throughout the workday. It would be designed for everyone, every employee, it would be easy to use, and would focus on communication, visibility, transparency, with a game changing user experience.
We learned along the way that employees love social goals. They knew for the first time what was expected of them and what they could expect from the company. They could see what others are working on, and how their job role and goals impacted the greater objectives of theirs peers, team and company.
Managers and employees used their goals as discussion guides on a weekly basis. Problems were getting solved, employee coaching and performance feedback was emerging, performance behaviors were discovered, and engagement was happening.
Our vision and platform is on track to fundamentally change the way employees and companies view performance and each other. We help build your performance network in a single day.
Built for Everyone
We are the first to design social goals and a Social Performance Platform that works for all employees — individual contributors, management, leadership.
Employees love new levels of visibility and performance communication, and leadership loves how we enhance the existing results-based culture. We will continue to create useful software that everyone loves using daily.
Loved by Teams and Organizations
Our goal is to provide an affordable, easy to use, and simple to deploy solution for teams and small to midsized businesses and groups inside of the largest organizations. We are making it possible for any company or team to create a results-driven culture in days while empowering your entire workforce with new levels of performance visibility. No long implementations, no long training sessions, no subjective performance reviews. Used Weekly. Loved by everyone.
WorkSimple is headquartered in San Francisco, California with operations in Minnesota.
More than 25 creative, passionate staff have helped shaped WorkSimple. The team includes a heavy mix of talent, entrepreneurs, and eccentric backgrounds from enterprise, consumer, and social applications. We are working together to change employee share, collaborate, and track their goals.
MORGAN NORMAN – CEO & FOUNDER
Morgan is the Founder and CEO of WorkSimple and is passionate about building the first social performance platform designed for all employees. Morgan oversees the sales, marketing, and strategic direction. Prior to WorkSimple, he was at WageWorks where as VP of Enterprise and SMB sales, where he helped grow revenues from $43M to $103M. Prior to WageWorks, he has head sales and marketing leadership roles at Ixia Communications, CrossWorlds Software (acquired by IBM), Determine Software (acquired by Selectica), and diCarta (acquired by Emptoris). He began his technology career at Siebel Systems(acquired by Oracle) and holds a BA degree from the Cal Poly State University San Luis Obispo.
BEN MOORE – CTO & FOUNDER
Ben is responsible for overseeing the product design and architecture of the WorkSimple platform. He brings experience in building highly reliable and scalable on demand enterprise and social platforms. Ben was most recently CTO & Co-founder of Curbly. Ben has spent the majority of his career building employee facing on demand applications. He was part of the development and product management team for Gelco an on demand Expense Management System (acquired by Concur). He was also part of the development team that designed and built the Consumer-Driven Healthcare systems at Definity Health (acquired by UHC). Ben holds a master’s in software engineering from the University of Minnesota and a bachelor’s degree from St. Olaf College.
WorkSimple is privately held and backed by Baseline Ventures, Camp Ventures, Kortschak Investments, L.P.
BASELINE VENTURES
Baseline Ventures is a seed-stage capital firm founded by Steve Anderson in late 2006. Bringing his diverse experience from eBay, Microsoft, Kleiner Perkins, Starbucks and Digital Equipment Corporation, Steve founded Baseline in order to help entrepreneurs build and grow their ideas into companies. Since its inception, Baseline is proud to have backed over 30 founding teams in promising software and web companies including Rupture (acquired by EA), Sendori (acquired by Ask.com), Parakey (acquired by Facebook), Haute Secure (acquired by Truste), Twitter and Trialpay.
CAMP VENTURES
Camp Ventures is a true seed-stage venture capital firm having seeded deals for Kleiner Perkins Caufield & Byers, Sequoia Capital, Sevin Rosen Funds, Matrix Partners, Interwest Partners, Greylock Partners, August Capital, Trinity Ventures, VantagePoint Venture Partners, and many other blue chip firms.
KORTSCHAK INVESTMENTS, L.P.
Kortschak Investments, L.P. invests in early and growth stage technology-enabled companies and is the principal investment vehicle for WMAS Management, a diversified investment company managed by Walter Kortschak. Walter is a senior advisor and former managing partner of Summit Partners and was a Vice President at Crosspoint Venture Partners. He has served as a director of over 40 companies, including 20 public companies and was the initial investor in McAfee, E-TEK Dynamics, HMT Technology, Diamond Multimedia, Finisar, and Xylan. He is also a past director of the National Venture Capital Association.
RON CROEN
Ron is an entrepreneur, leader and business advisor. His experience spans various sectors in information and communications technology such as operating system and enterprise software, voice communications, new media and Web 2.0 businesses. He has been involved with companies across the life-cycle, from start-up, to very early stage angel and venture funded growth businesses, to medium and large public companies. Ron was founder, CEO and Chairman of the Board of Nuance Communications. Nuance is the global leader in voice automation technology and applications, providing software and solutions based on the technologies of speech recognition, speech synthesis and speaker verification. Ron is currently a member of the Board of Directors of ForaTV (smart internet video), Sidestripe (social search) and Snapbomb (blog marketing). Ron served as a Board member of Logitech, the maker of computer mice, control devices and peripherals, from 2001 to 2004. Ron earned a J.D. degree from the University of Pennsylvania Law School and a B.A. from Tufts University.
GREG JORGENSEN
Greg is the Senior Vice President, Marketing at VeriSign and a technology brand strategist advisor. A global marketing executive with more than 25 years experience toward building, revitalizing and managing a wide variety of international and domestic brands, Greg has applied his extensive knowledge of strategic marketing, direct response, sales enablement, customer analytics and integrated promotions for global companies such as VeriSign, Macrovision, McAfee, Oracle, Cisco and IBM. Previously, Greg was Principal of The Jorgensen Brand Group whose primary focus was to provide progressive technology companies with a Chief Marketing Officer and Brand Strategist in Residence. Greg is also on the board of advisors for AnchorFree. He graduated from the University of Southern California with a MA in Communications Management and a BA in Psychology.
PRAKASH JANAKIRAMAN
Prakash Janakiraman is Co-founder and Vice President of Engineering of Nextdoor.com. Prior to Nextdoor, Prakash spent nearly 3 years at Google where he managed engineering teams for Google Maps, Google Base, and Froogle. Before Google, Prakash held engineering management positions at Shopping.com and Epinions, and began his career as a software engineer at Excite@Home. Prakash attended the University of California, Berkeley and is originally from Hayward, CA.
STEVE GOLDBERG
Steve Goldberg was Global Head, HR Technology and Talent Management processes for premier investment banks in the U.S. and Europe before becoming PeopleSoft’s overall head of Product Strategy for the HR Product Line. Steve later co-founded and sold a Recruiting Solutions company called Personic (renamed Xperius). Since 2004, Steve has been advising HR solution providers and end-customers on maximizing the value and impact of HR Technology assets. He holds an MBA in HR and BBA in Industrial Psychology.
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